Differences Between Traditional and Science Marketing
There is a distinction between general product marketing and marketing and selling a science-related product. In general applications, marketing focuses on positioning the product for sales through advertising, business-to-business communication, sponsorship and brand building. In contrast, marketing on behalf of science based organizations places more emphasis on the scientists and researchers who developed the product, the scientists who will buy the product, advertising and maintaining an expert reputation, gaining and maintaining visibility in the science environment and maintaining a trustworthy (and ethical) status. This course highlights the unique differences separating traditionally based marketing and sales with that of the science based organization.